BLU Loyalty builds effective end-to-end customer loyalty, customer engagement and customer relationship management solutions to all types of businesses. Our aim is to help our clients better interact with their customers and take their customer relationships to the next level.
With this approach our clients are able to connect more effectively with their customers and thereby allowing them to retain them, grow their business and increase profitability.
These programs are offered as end-to-end solutions including not simply the technology elements - related systems like the backend or customer-interfacing front-end applications, but also all the services required to run and manage a loyalty and customer engagement program such as the complete management of a reward catalog for merchandise items and travel services.
The company has been set up in 2013 and has currently two offices, one in Dubai, UAE and one in Beirut, Lebanon.
Customer Loyalty is a brand "
BLU Points™ Program
In addition to offering end-to-end customer loyalty and customer engagement solutions, BLU Loyalty™ runs its own branded, networked loyalty program called, BLU Points™.
BLU Points™ allows any merchant be it retailer, bank, hotel, restaurant or any other commercial entity to join the network and start issuing BLU Points™ to its customers. This allows their customers who sign up for their loyalty programs to accelerate the earning of points and a have access to a wider variety of redemption options.
BLU Points™ is currently active in four markets within the Middle East region with aggressive plans to expand beyond it in the coming years.
Website link: https://blupoints.com/
Isme by Jumeirah™ Program
Jumeirah Hotels & Resorts, which forms part of Dubai Holding, has selected BLU Loyalty™ to run the end-to-end loyalty program for their isme by Jumeirah™ program, a two tiered rewards programs covering over 140 F&B outlets across their hotels and resorts.
The isme by Jumeirah™ revolves around the personal preferences of each member, providing lifestyle and dining experiences that are uniquely tailored to each person. The member can tap into a world of instant rewards bringing together the best that JUMEIRAH™ has to offer in the United Arab Emirates (UAE) and beyond.
The program consists of a custom-developed loyalty app, customer loyalty website and completely bespoke backend system to power this unique program.
Website link: https://isme.jumeirah.com/
Al Rajhi Bank Mokafah Program
Al Rajhi Bank, which is a Saudi Arabian bank and the world's largest Islamic bank by capital, has selected BLU Loyalty™ to implement and run their total relationship loyalty program spanning all retail banking products across the bank.
The program, which has been implemented on premise, caters to all their retail banking customers and offer a wide range of redemption choices from gifts, vouchers, donations and travel – all handled mainly through BLU Loyalty™.
The program has a customer loyalty website and a dedicated backend system to operate it. It is also using the BLU Rewards™ travel and gifts catalog.
Website link: https://rewards.alrajhibank.com.sa/
Banque Saudi Fransi JANA Program
Banque Saudi Fransi (BSF) is another Saudi Arabian bank ranked 5th in the nation in terms of assets has selected BLU Loyalty™ to run their entire total relationship program called JANA™. The program is part of the BLU Points™ network and offers the program members the opportunity to accelerate their points earning or spend them across the BLU Points™ network.
The program is made available to all retail banking clients and includes not only most retail banking products such as loans, payment cards, bill payments, ATM transactions but also covers specific activities such as registering through the online banking portal or through the mobile app.
The program includes the BLU Rewards™ travel and gifts catalog, a dedicated customer loyalty website, a customer loyalty mobile app for iOS and Android and and runs on the BLU AI™ cloud backend platform.
Website link: https://www.fransijana.com.sa/
Al Baraka Bank Rewards Program
Al Baraka Bank, which is a Bahraini-based bank and the third largest by assets, has selected BLU Loyalty™ to design and run their bank loyalty program in Bahrain.
The program, which is part of the BLU Points™ network, offers loyalty points to all the bank’s cardholders with the option to redeem for gift items, vouchers, flights, hotel stays, car rentals, cashback and Miles conversion.
The program includes the BLU Rewards™ travel and gifts catalog, a dedicated customer loyalty website, customer loyalty mobile apps for iOS and Android and runs on the BLU AI™ cloud backend platform.
Website link: https://rewards.albaraka.bh/
Bahrain Islamic Bank Rewards Program
Bahrain Islamic Bank is one of the largest retail banks based in Bahrain. The bank has selected BLU Loyalty™ to design, implement and operate their bank loyalty program.
The program offers loyalty points to all the bank’s cardholders with the option to redeem for gift items, vouchers, flights, hotel stays, car rentals, cashback and Miles conversion.
The program includes the BLU Rewards™ travel and gifts catalog, a dedicated customer loyalty website and runs on the BLU AI™ cloud backend platform.
Website link: https://rewards.ebisb.com/
AJIB Rewards Program
AJIB, which stands for Arab Jordanian Investment Bank, is a commercial bank based in Amman, Jordan. It has acquired previously HSBC bank which was operating in Jordan. AJIB has selected BLU Loyalty™ for its loyalty program.
The program, which is part of the BLU Points™ network, offers loyalty points to all the bank’s cardholders with the option to redeem for gift items, vouchers, flights, hotel stays, car rentals and donations.
The program includes the BLU Rewards™ travel and gifts catalog, a dedicated customer loyalty website, customer loyalty mobile apps for iOS and Android and runs on the BLU AI™ cloud backend platform.
Website link: https://ajibrewards.com/
Cedrus Bank Rewards Program
Cedrus Bank, is a commercial bank based in Beirut, Lebanon. It has acquired previously Standard Chartered bank which was operating in Lebanon. Cedrus has selected BLU Loyalty™ for its loyalty program.
The program The program, which is part of the BLU Points™ network, offers loyalty points to all the bank’s cardholders with the option to redeem for gift items, vouchers, flights, hotel stays, car rentals and donations.
The program includes the BLU Rewards™ travel and gifts catalog, a dedicated customer loyalty website, customer loyalty mobile apps for iOS and Android and runs on the BLU AI™ cloud backend platform.
Website link: https://cedrusbank-rewards.com/
First National Bank Rewards Program
First National Bank (FNB), is a commercial bank based in Beirut, Lebanon. The bank has selected BLU Loyalty™ to design, implement and operate their bank loyalty program.
The program, which is part of the BLU Points™ network, offers loyalty points to all the bank’s cardholders with the option to redeem for gift items, vouchers, flights, hotel stays, car rentals, donations and cashback.
The program includes the BLU Rewards™ travel and gifts catalog, a dedicated customer loyalty website, customer loyalty mobile apps for iOS and Android and runs on the BLU AI™ cloud backend platform.
Website link: https://fnb-rewards.com/
BML Rewards Program
Banque Misr & Lebanon (BML), is a commercial bank based in Beirut, Lebanon. The bank has selected BLU Loyalty™ to design, implement and operate their bank loyalty program.
The program, which is part of the BLU Points™ network, offers loyalty points to all the bank’s cardholders with the option to redeem for gift items, vouchers, flights, hotel stays, car rentals, donations and cashback.
The program includes the BLU Rewards™ travel and gifts catalog, a dedicated customer loyalty website and runs on the BLU AI™ cloud backend platform.
Website link: https://www.bmloyalty.com/
BSL Rewards Program
BSL is a commercial bank based in Beirut, Lebanon. The bank has selected BLU Loyalty™ to design, implement and run their bank loyalty program, called Moments™.
The program, which is part of the BLU Points™ network, offers loyalty points to all the bank’s cardholders with the option to redeem for gift items, vouchers, flights, hotel stays, car rentals and donations.
The program includes the BLU Rewards™ travel and gifts catalog, a dedicated customer loyalty website and runs on the BLU AI™ cloud backend platform.
Website link: https://bslmoment.com/
M2 Multimedia Megastore Loyalty
M2 Multimedia Megastore is a specialized IT & electronics retail store with several branches across Lebanon. M2 went live with BLU Loyalty™’s in early 2017 and is part of the BLU Points™ network.
The program allows not just instant earning of points but also instant redemption of BLU Points™ across all its outlets. In addition, it offers points for any purchase made in-store or on its e-commerce platform.
The program includes the BLU Rewards™ travel and gifts catalog, a dedicated customer loyalty website, customer loyalty mobile apps for iOS and Android and runs on the BLU AI™ cloud backend platform.
Website link: https://m2loyalty.com/
First Data
First Data is a leading supplier of third party processing services for electronic payments and for merchant acquiring services for banks and merchants worldwide. BLU Loyalty is an approved partner of First Data and their exclusive provider of loyalty services in the MENA region.
Website link: https://www.firstdata.com/en_ie/home.html
AM Bank Rewards Program
AM Bank, is a commercial bank based in Beirut, Lebanon. The bank has selected BLU Loyalty™ to design, implement and operate their bank loyalty program.
The program, which is a stand alone program, offers AM Bank points to all the bank’s cardholders with the option to redeem for gift items, vouchers, flights, hotel stays, car rentals and donations.
The program includes the BLU Rewards™ travel and gifts catalog, a dedicated customer loyalty website and runs on the BLU AI™ cloud backend platform.
Website link: https://ambankrewards.com/home
